How stores get cited by AI
No fluff, no AEO mysticism. Practical, opinionated writing on making your store understandable and citable by search and AI systems.
Why AI shopping assistants skip your store — the 6 signals that decide
AI shopping assistants skip stores they can't parse, not stores they dislike. Here are the six structured signals — schema, attributes, buyer-question content, comparisons, reviews, brand and crawlability — that make a store legible and citable.
ChatGPT does not read your store the way you think
A teardown of how AI shopping assistants actually ingest a store — indexed text and structured data, not hero videos or lazy-loaded widgets — and how merchants close the gap.
The comparison page playbook: how to win 'best X for Y' in AI answers
A practical playbook for building comparison and buying-guide pages that AI answer engines can cite, covering structure, choosing your X and Y, and common mistakes to avoid.
Structured data for Shopify, ranked by what AI actually uses
An opinionated ranking of Shopify structured data types by their real impact on AI visibility, covering what each does, how stores get it wrong, and how to verify it.